If you are advertising your business, making announcements for an upcoming event, or keeping in touch, you can use postcards. They are a great solution for your communication needs. They can be printed at a lower cost than brochures and flyers and mailing them costs less too! If you are looking for a new means of communication, here are some reasons to look at postcard printing.
Before you start, you have to make two decisions. First, will you mail your postcards? Second, what size should they be? Once these decisions have been made, you can start the process of creating your postcards.
There are specific dimensions required by the United States Postal Service for postcards. These are the dimensions which can be considered postcards: the length should be a minimum of five inches but not exceed six inches, and the height should be three and a half inches but not exceed four and one quarter inches. The minimum dimensions must be met, otherwise the item cannot be sent through the mail. If the postcard exceeds the maximum dimensions, it must have the postage for a first class stamp.
Remember, if you plan to mail your postcards, they must have a space for an address and stamp. This space must be located on the right hand side of the postcard. Make sure the space in the upper right hand corner is clear for a stamp and there is sufficient space for the address.
If you decide to use the whole space of the card, you could send it in an envelope. Before you make the decision, make sure an envelope is available for the postcard size you have chosen. You do not want to come to the unfortunate realization that your postcards cannot be sent to their recipients.
Once you have made the decisions about mailing the cards and their size, this is when the design process can begin. It does not matter if you are using presentation folder to advertise a business or for a personal matter, always remember to keep it simple. You have lots of options when designing a postcard. You could use full color, or all the colors you want on both sides, or just a few simple colors, or black and white only. There is also the choice of paper. You could choose to use a plain paper or one that is glossy. Be sure to select a paper choice that is heavy weight, like that of card stock. These special options will affect the price. Using full color for both sides and using a specialty paper will increase the costs.
Do not forget the basics. Make sure the people who receive the postcard have all the information they need. If you use them to advertise a business, make sure to describe what you do. Think about giving away an item if someone brings the postcard to your business, or offer a discount for first time visitors. These are principles you can apply for your events too. Do not forget to give the time, date, and location.
Postcards are designed to grab attention. When using postcard printing, do not forget to give your contact details: your telephone number, email address, and website so the person who receives your postcard can contact you. Postcard printing can be done by yourself. Check to see if your word processing program has templates for postcards and if your printer is able to print on specialty paper. If you cannot do it yourself, a local printer will be able to assist you with your printing needs.
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