It is of little surprise that marketing campaigns that advertise toll free numbers for people to phone are much more successful than marketing campaigns that require people to pay for the cost of making the call. Of course, the fact that it does not cost people any money to get in contact is a major factor in this, as nobody likes to spend money unnecessarily, but there is a big psychological factor too. By paying for the call, you are saying that you really, really want people to contact you, and that can be enough to turn borderline customers into actual customers. In addition to getting more customers, there are also other benefits for companies who have a toll free phone number. Firstly, they are portable, meaning that you can keep the same number wherever you happen to move to. Even if you do not move, and just set-up a new office, you can have the number transferred, even if the phone that you want to associate the number with is on the other side of country. Secondly, toll free numbers make a company seem more established and national / global. Those who you deal with will assume that if you are a big company (and big companies tend to be trusted more) even if your company only consists of a few people. Every country uses a slightly different format for their toll free numbers. For example, in the U.S. toll free numbers often begin with 800, 888 or 877, and in the U.K. they often begin with 0800, 0845 or 0844. The numbers are allocated on a first-come, first-served basis. Whichever number you choose, you can have the calls to it ring through to any phone of your choosing. You could choose your cell phone, your office phone, someone else’s phone, or buy a new one especially for it.
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Tags: Business, customer service, telephone numbers, toll free numbers
